questions and answers

Q: How can I make my perfume last longer on my skin?

Perfumes evaporate more rapidly from dry skin, so the best way to make fragrance last longer is to use a relatively heavy body lotion or cream. Some people like to buy the “matching” cream for their fragrance, but you can also use an unscented cream.

Q: What are Eau De Toilette, Eau De Parfum, etc.?

These terms refer to the strength of the fragrance, or more specifically, to how much high grade alcohol and/or water has been added to the fragrance oils. Perfume (generally the most concentrated form you can buy) has 15-25% perfume oil dissolved in alcohol. Any mixture with a lower proportion of oil to alcohol is an eau (water).

Eau Fraiche (Usually 3% or less perfume oil)

Eau de Cologne (2 – 5% perfume oil)

Eau de Toilette (4 – 10% perfume oil)

Eau de Parfum (8 – 15% perfume oil)

Soie de Parfum (15 – 18% perfume oil)

PARFUM or Perfume (15 – 25% — also sometimes referred to as extract or extrait)

Perfume oil (15-30% perfume oil in an oil rather than alcohol base)

Q: What are top, middle, and base notes of a fragrance?

Top notes provide the first scent impression of a fragrance once it has been applied to the skin. They are usually lighter, more volatile aromas that evaporate readily. Their scent usually lingers for between 5 and 30 minutes.

Middle notes, sometimes referred to as “heart notes”, make up the body of the blend. They may be evident from the start, but will usually take 10-30 minutes to fully develop on the skin. They are the notes that classify the fragrance family (floral, oriental, chypre, etc)

Base Notes are those with the greatest molecular weight. They last the longest, and are also important as fixatives, that is, they help slow down the evaporation rates of the lighter notes, giving the fragrance holding power. Common base notes include; oak moss, patchouli, woods, musk and vanilla.

A fragrance which does not have traditional top, middle and base notes is usually described as “linear”.

Q: What are the “fragrance families”?

These are “aroma groupings” of related scents. There is more than one classification system in use, but many list 7 major families: Greens, Florals, Aldehydics, Chypre, Oriental, Fougère & Tobacco/Leather

Q: What are the main points, where I should apply perfume on?

Fragrance should be applied to pulse points (wrist, behind the ear, the crook of the arm and knee, and the base of the throat). This is where the blood vessels are closest to the skin hence they release more heat and act like mini fragrance pumps. For the long lasting affect of a fragrance; spray at the ankles, this allows the fragrance to blossom upwards. This way the fragrance will stay effective for a longer period of time.

Q: Why do some perfumes smell different on other people?

Body chemistry, diet and age all have an affect on fragrances on the skin. Also, any fragrance consists of a number of essential oils. Some of these of essential oils have an affinity to the skin and may be absorbed while others do not. This creates an imbalance on the skin and accounts for the difference.

Q: How long can I keep my perfume before it “turns”?

To store perfume properly, keep it away from heat and light. A dark closet or a covered box is best. Also avoid direct exposure to air.

Q: Why are natural perfumes so expensive?

Natural perfumes contain many rare essences that require careful and labor-intense harvesting, distillation and extraction processes. Floral essences are among the most costly ingredients – for instance, tuberose absolute is worth its weight in gold.

Q: Why do some men wear Cologne, and others prefer to wear After Shave?

Cologne's fragrance will generally last much longer than After Shave. Many men choose to wear both. The fragrance lasts longer, you can use less of each, and you get the facial benefit of an After Shave.

Q: What are the differences between After Shave Lotion, After Shave Gel, and After Shave Balm?

After Shave Lotion will usually sting as well as help close the pores after shaving. After Shave Balm soothes the skin. After Shave Gel also soothes the skin, but cools the skin as well and relieves razor burn.